Drinking our own champagne, If you think about the “I” in MEDDIC (Identifying pain), No seller wants to be on a forecast call without enough opportunities in their forecast, even if they are all well qualified with the answers to MEDDIC.
- As a sales leader, what do you do now?
- How can I get more marketing qualified leads into the funnel so I can leverage my team’s qualification skills?
One of our clients introduced us to a predictive marketing solution from Mintigo that fits into the above strategy as a technology enabler. We saw the ability with Mintigo to define Champion personas (both technical and business) from existing customers – so leveraging real data to drive quality leads into the inside or outside sales teams. The metric proof point stories (headline based economic benefits) and pain points were documented for the different market verticals and use cases, so the inside team was armed with good initial discovery questions to qualify the marketing qualified leads into a sales qualified leads.
Check out the Mintigo web site for more information. Combining their technology with the above sales aligned marketing strategy, maybe a good solution for you to answer the request from MEDDIC trained sellers – “I can handle more leads, get them in my pipeline and I will deliver sales results!”
To learn more about Mintigo, click here.
To contact SMG, click here