The MEDDIC acronym was developed at Parametric Technology Corporation (PTC) by the sales development team of Richard Dunkel and Jack Napoli. PTC had the reputation for one of the most successful sales organizations in the high Tech Industry. A true world class sales organization for the B2B complex sale.The M in MEDDIC stands for Metrics - so here is one: After the sales teams adopted the MEDDIC qualification process, sales grew from $300 million to $1 Billion and PTC met or exceeded every quarters revenue targets for 20 quarters in a row.
RSS Feed
