#1 A solid qualification process enables you to spend time with the best prospects.
#2 Better qualification means being able to more quickly establish credibility.
#3 Qualifying effectively helps you gain prospects’ trust.
#4 Qualification helps prospects discover unknown problems and devise their own solutions.
#5 With better qualification, you can avoid objections altogether. ( this one is suspect in our opinion)
#6 Better qualification means you can handle objections more easily.
#7 Effective qualification = shorter sales cycles.
#8 The better the qualification, the more customized the presentation.
#9 Great qualification eliminates the need to chase prospects for contract signatures.
#10 Better qualification = more accurate forecasts.
#11 Qualifying correctly improves close rates.
#12 Qualifying effectively enables you to set better expectations.
A good comprehensive list for sure from Peter Caputa, Vp Sales at Hubspot